 The world has changed drastically over the last 20 years to say the least, from our daily living, to how we shop or even bring up or children; that it only seems natural that the way we prescribe glasses should change accordingly to facilitate our newfound lifestyles
A large portion of what we learn and experience occurs through our eyes but the environment and tasks a child is exposed to on a daily basis strongly influences how their eyes develop. With the exponential increase in the amount of time spent on devices amongst children and the younger generation; it raises the question of what the impact of these lifestyle changes on their eyes and its development is. With the world rapidly changing especially within the last 12months and the amount of screen time children were exposed to, there has been a noticeable increase in shortsightedness amongst children. World-wide the prevalence of myopia (short-sightedness) is becoming a serious issue; with an estimation of 50% of the world being myopic by 2050 As practitioners we believe prevention is better than cure and our Ambition for kids is too: 1. Correct myopia – Enabling clear vision in all distances 2. Control myopia – Assist in reducing myopia progression 3. Take care of myopic eyes’ needs With the 2021 Launch of ZEISS Myopia Management Lens Solutions, ZEISS created a new portfolio of lenses made specifically for children to address their child specific myopia needs. ZEISS lenses use state of the art freeform technology with lenses adapted to your child’s specific measurements and features. For more information of the ZEISS Myopia management lenses; Go to: www.zeiss.com/vision-care/int/spectacle-lenses-from-zeiss/myopia-management-lens-solutions  Contact Lens Do’s and Don’ts  “We are often asked whether LED devices and TV screens are bad for children’s eyes and how long they should be allowed to watch TV or play on these devices. I think the following article will help answer your questions.”
From the age of 12, parents must monitor possible night-time screen use because it can be harmful. Good use of these screens allows an adolescent to improve control over emotions and thoughts, actions and decisions. However, excessive use of screens and especially the Internet can lead to zapping thoughts that are too fast, superficial and fluid. This reduces memory as well as the ability to synthesize the personal and consciousness. It also causes drowsiness, difficult concentration and eye problems. Vision is essential to a child’s learning experience – this can be reflected in academic performance when one observes a decline. THE BEST WAY TO COPE WITH SCREEN ADDICTION: CHANGE EDUCATION AND GET AN EYE EXAM Eye problems, possible risks and alternative solutions
 Order Contact Lenses Urgently as Delays are expected : Special Offer on all 1 Day lenses Buy a ! year supply and Pay for ONLY 9 months Receive 3 months FREE
 Taking Positive ActionAll 3 practices will be closed from Fri. 27th
March until 17th April. In light of this we offer you a REAL SALE from today until the 24th April
(1 week after re-opening). 30% to 40% off ALL Sunglasses and Frames T&Cs apply Order Contact Lenses Urgently as Delays are expected : Special Offer on all 1 Day lenses Buy a ! year supply and Pay for ONLY 9 months Receive 3 months FREE BUY a pair of new SMARTLIFE lenses and receive a FREE pair of Duravision Blue Protect spectacles for reading and computer usage. ZEISS DuraVision BlueProtect is a special lens coating for people who spend a lot of their time indoors and are exposed to the potentially harmful blue light emitted by LEDs, televisions, computer screens or tablets and who feel irritated by this. Modern light sources and displays emit a disproportionately high amount of blue light. While the human body requires a certain amount of blue light to control the sleep/wake cycle, too much of the 'wrong' kind of blue light can pose a health risk and cause eye diseases. Lenses with a ZEISS DuraVision BlueProtect lens coating feature a special filter which ensures comfortable vision even when there is a high blue light portion. Feel free to leave a comment below.
BUY a pair of new SMARTLIFE lenses and receive a FREE pair of Duravision Blue Protect spectacles for reading and computer usage. Smart watches, smart phones, smart cars, smart homes... smart technology is an integral part of our daily lives. It gives us the freedom to be flexible and more mobile than ever - we can work, socialize, play and connect wherever we are and whenever we want.  Feel free to leave a comment below.
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DURBAN NORTH:Shop 6 Glenore Centre,
36 Park Drive, Glen Ashley, Durban North 4051 Tel: 031 5635681/2 Email: durbannorth@opticalemporio.co.za Whatsapp: 031 5635681 
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AMANZIMTOTI407 Kingsway,
Amanzimtoti, 4126 Tel: 031 9032682 Email: amanzimtoti@opticalemporio.co.za Whatsapp: 031 9032682 
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14 Flanders Drive, Mount Edgecombe, 4301 Tel: 031 5025091/8 Email: mtedgecombe@opticalemporio.co.za Whatsapp: 031 5025098 
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